Be Peculiar !!!

Here is the key-note of our brand. We wish to embody the freedom to be yourself, the taste for adventure, stylishness and culture.

History and Philosophy

Being a collector fond of horology for many years, in 2013, I decided to create a French-made watch.

Helped and encouraged by fellow watch-makers, craftsmen and managers of French SME, I was able to give birth to my first range of watches called « Elie » (my son’s first name) sold by subscription in 2014.

This experience will remain in our minds and our hearts because it allowed  us to create a warm and regular contact with subscribers from all over the world.

A wonderful human experience, really !

In 2016, two new collections « Carrosse » and « Captain » were born. 

Two years later, we increased our collection with the watches « Captain Navy » .

In 2020, we established our workshop in Provence where our watches are now assembled.

This is where you can discover our own collections as well as clocks and watches made by independent French, Russian and German watch-makers